An electronic equipment manufacturer collects data about its customers through customer interactions.On the basis of the data,the firm customizes its products and services according to the needs of customer segments.This is an example of effective _____.

Question

Quizplus · Accepted Answer

The firm is using customer data to tailor its marketing efforts and product offerings to specific customer segments, which is a key aspect of campaign management.

An Electronic Equipment Manufacturer Collects Data About Its Customers Through