A form of institutional advertising that is typically used to safeguard against negative consumer attitudes and to enhance the company's credibility among consumers who already favor the company's position is called ___________.

Question

Quizplus · Accepted Answer

Advocacy advertising is used to promote a company's position on an issue and to protect against negative consumer attitudes, enhancing credibility among supportive consumers.

A Form of Institutional Advertising That Is Typically Used to Safeguard