Which of the following is a difference between pioneering advertising and competitive advertising?
A) Pioneering advertising is used to promote a company's image,whereas competitive advertising is used to manage customer criticisms.
B) Pioneering advertising is a form of institutional advertising,whereas competitive advertising is a form of advocacy advertising.
C) Pioneering advertising is used during a product's introductory stage,whereas competitive advertising is used during a product's growth stage.
D) Pioneering advertising compares competing brands,whereas competitive advertising is intended to stimulate primary demand for a new product.
Correct Answer:
Verified
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Q30: Corporations often use advocacy advertising to express
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