Which method of setting advertising objectives specifies that all objectives should precisely define the target audience,the desired percentage change (in some specified measure of effectiveness),and the time frame in which that change is to occur?

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The DAGMAR approach (Defining Advertising Goals for Measured Advertising Results) specifies that advertising objectives should clearly define the target audience, the desired percentage change, and the time frame for achieving this change.

Which Method of Setting Advertising Objectives Specifies That All Objectives