A well-known rule of thumb in the advertising industry is that the goal in advertising is to sell the attributes of the product,not its benefits.

Name: A well-known rule of thumb in the advertising industry is that the goal in advertising is to sell the attributes of the product,not its benefits.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

The goal in advertising is typically to sell the benefits of the product, as benefits are what appeal to consumers and fulfill their needs or desires.

A Well-Known Rule of Thumb in the Advertising Industry Is