An alternative to a commercial spot is a(n) _____,a thirty-minute or longer advertisement,which is relatively inexpensive to produce and air.
A) podcast
B) premium
C) sweepstakes
D) infomercial
Correct Answer:
Verified
Q66: Which of the following best describes a
Q67: Placing advertising messages in web-based,mobile,console,or handheld video
Q68: Unlike magazine advertising,radio advertising:
A) provides maximum flexibility.
B)
Q69: The number of target customers who are
Q70: Which of the following is NOT a
Q72: Which of the following best defines audience
Q73: Reach is related to a medium's ratings,generally
Q74: Which term refers to a marketer designating
Q75: Which theory is based on the premise
Q76: _ is the ability of an advertising
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