Which of the following best defines audience selectivity?
A) The number of target consumers exposed to a commercial at least once during a specific period
B) The number of times an individual is exposed to a given message during a specific period
C) The ability of an advertising medium to reach a precisely defined market
D) The cost associated with a consumer clicking on a display or banner ad
Correct Answer:
Verified
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A) provides maximum flexibility.
B)
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