Which theory is based on the premise that advertising works by influencing the brand choice of people who are ready to buy?

Name: Which theory is based on the premise that advertising works by influencing the brand choice of people who are ready to buy?
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Question

Quizplus · Accepted Answer

Recency planning is based on the idea that advertising is most effective when it reaches consumers who are ready to make a purchase decision, influencing their brand choice at the point of purchase.

Which Theory Is Based on the Premise That Advertising Works