Eatalia is a popular chain of restaurants for authentic Italian food.Recently,a customer found a dead insect in the pasta he was served.The customer's negative review about the restaurant went viral.Eatalia's chief executive officer (CEO) publicly apologized for the mishap and posted pictures of the restaurant's kitchen,after being fumigated,on several social networking websites.In this scenario,which of the following does Eatalia's CEO demonstrate?
A) Audience control
B) Crisis management
C) Lethargy
D) Experiential selling
Correct Answer:
Verified
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