A plan for the optimal use of promotional elements-such as advertising,public relations,personal selling,sales promotion,and social media-is known as a ___________.
A) promotional strategy
B) competitive advantage
C) marketing mix
D) promotional mix

Question

Quizplus · Accepted Answer

A promotional strategy is a plan for the optimal use of promotional elements to achieve marketing objectives.

A Plan for the Optimal Use of Promotional Elements-Such as Advertising,public