Advent Automobiles Inc.has launched a new sport utility vehicle (SUV).It's advertising firm develops a marketing message and places advertisements in leading newspapers and on social media sites to inform consumers about the new SUV and its various features.In the context of the communication process,Advent Automobiles is the _____.

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Advent Automobiles is the sender because it is the entity that initiates the communication process by creating and sending out the marketing message about the new SUV.