Which of the following generally tends to increase consumers' comprehension of marketing communication?
A) Selective exposure,distortion,and retention of communication
B) Consumers' biases,needs,experiences,and knowledge
C) Differences in age,social class,education,culture,and ethnicity of the target audience
D) Bright colors and bold graphics of the advertisement

Question

Quizplus · Accepted Answer

Bright colors and bold graphics can capture attention and make the message more memorable, thereby increasing comprehension.

Which of the Following Generally Tends to Increase Consumers' Comprehension