Ketchup King,a food manufacturing company,markets its tomato ketchup globally.As its consumers are well aware of the uses of ketchup,the company does not have to generate product awareness.The company,however,wishes to focus on convincing consumers to buy Ketchup King's ketchup instead of other brands' ketchup.In this scenario,Ketchup King must employ _____.

Question

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Ketchup King should use persuasive promotion to convince consumers to choose their brand over competitors, as product awareness is already established.

Ketchup King,a Food Manufacturing Company,markets Its Tomato Ketchup Globally