To increase its revenue,Frankfin,an airline company,decides to promote well-known brands in its in-flight magazine.These brands would pay a fixed price to Frankfin to print their promotional messages in the magazine.As part of the promotional mix,the in-flight magazine is being used for _____.

Question

Quizplus · Accepted Answer

The in-flight magazine is being used for advertising, as it involves promoting brands through printed promotional messages to a broad audience.

To Increase Its Revenue,Frankfin,an Airline Company,decides to Promote Well-Known Brands