The marketing function that evaluates public attitudes,identifies areas within the organization the public may be interested in,and executes a program of action to earn public understanding and acceptance is called ___________.
A) public relations
B) publicity
C) advertising
D) sales promotion

Question

Quizplus · Accepted Answer

Public relations is the marketing function that involves evaluating public attitudes, identifying areas of interest within the organization, and executing programs to earn public understanding and acceptance.

The Marketing Function That Evaluates Public Attitudes,identifies Areas Within the Organization