In the context of the promotional mix,_____ attempts to persuade the buyer to accept a point of view.
A) relationship selling
B) personal selling
C) sales promotion
D) media promotion

Name: In the context of the promotional mix,_____ attempts to persuade the buyer to accept a point of view. A) relationship selling B) personal selling C) sales promotion D) media promotion
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Question

Quizplus · Accepted Answer

Personal selling involves direct interaction with potential buyers to persuade them to accept a point of view or make a purchase.

In the Context of the Promotional Mix,_____ Attempts to Persuade