Roar Bros.,a beverage manufacturing firm,recently launched a new energy drink.To make consumers aware of the new drink and to stimulate their interest in it,the managers want to use owned media to promote the new product.In this case,the managers will most likely

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Owned media is a marketing channel that a company owns and controls, such as a website or social media page. In this case, the managers want to use owned media to promote the new product, so they will most likely make short commercials for the energy drink and upload it on YouTube.

Roar Bros,A Beverage Manufacturing Firm,recently Launched a New Energy Drink