Owned media is also called content marketing.

Name: Owned media is also called content marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Owned media is a type of marketing that involves creating and distributing content on platforms that the business owns or controls, such as a website, blog, or social media page. Content marketing is a type of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

Owned Media Is Also Called Content Marketing