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Pride Apparel Is a Firm That Designs and Manufactures Women's

Question 86

Multiple Choice

Pride Apparel is a firm that designs and manufactures women's clothing and accessories.It sells its merchandise to retailers without further involvement.Given this information,which of the following statements is true of Pride?


A) Its retailers convince consumers to buy Pride's products.
B) It uses a pull strategy to sell its merchandise.
C) It uses introductory consumer advertising as part of its strategy.
D) It focuses its promotional efforts on end consumers or opinion leaders.

Correct Answer:

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