Which of the following is part of a pull strategy?
A) Offering aggressive discounts to retailers
B) Using trade advertising
C) Offering heavy sampling and introductory consumer advertising
D) Selling products to wholesalers

Question

Quizplus · Accepted Answer

A pull strategy involves creating demand at the consumer level, often through advertising and promotions, to encourage consumers to request the product from retailers.

Which of the Following Is Part of a Pull Strategy