Shopper marketing has significant implications for retailers' supply chains,which must react more quickly to customer demand changes as instore initiatives become ______.
A) more unique and long-term and products become more customized
B) more unique and short-term and products become more standardized
C) less unique and short-term and products become more customized
D) more unique and short-term and products become more customized
Correct Answer:
Verified
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