Which of the following compares customer relationship management (CRM) with customer service management (CSM) ?
A) Whereas the CRM process is designed to analyze consumer feedback to understand trends,the CSM process is designed to ensure that marketing and advertising addresses those findings.
B) Whereas the CSM process is designed to analyze consumer feedback to understand trends,the CRM process is designed to ensure that marketing and advertising addresses those findings.
C) Whereas the CRM process is designed to identify and build relationships with good customers,the CSM process is designed to ensure that those customer relationships remain strong.
D) Whereas the CSM process is designed to identify and build relationships with good customers,the CRM process is designed to ensure that those customer relationships remain strong.
Correct Answer:
Verified
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