Acme Foundation provides information about channel members and consumers by getting answers to key questions such as,Who are the buyers? Where are they located? Why do they buy? Acme also ensures that channel members have the money to keep products moving through the channel to the ultimate consumer.The function of Acme described here is ______.

Question

Quizplus · Accepted Answer

The function described is facilitating, as Acme Foundation is providing information and ensuring financial support to channel members, which are key aspects of facilitating functions in marketing channels.

Acme Foundation Provides Information About Channel Members and Consumers by Getting