Laelle Inc.is a company that sells apparel for women.It recently shut down its physical store and is operating as a completely app-based store now.The app allows users to access the store's products anytime and anywhere using their cell phones,and it also has features that allow users to compare the prices of similar products across different online stores.This scenario exemplifies:
A) M-commerce.
B) multichannel marketing.
C) dual distribution.
D) a drop and shop program.
Correct Answer:
Verified
Q111: Explain the product factors that affect which
Q112: Which of the following represents programs that
Q113: Which form of distribution is aimed at
Q114: Industrial distributors are channel members that buy
Q115: Transactional,logistical,and facilitating functions are the three essential
Q117: A _ enables consumers to return products
Q118: Which of the following individuals or companies
Q119: A strategic channel alliance is a cooperative
Q120: A retailer channel is most common when
Q121: Unlike multichannel marketing,omnichannel marketing:
A) requires each channel
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