The qualities of search,experience,and credence make it easier for marketers to communicate the benefits of an intangible service than to communicate the benefits of tangible goods.

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The qualities of search, experience, and credence make it more challenging for marketers to communicate the benefits of intangible services compared to tangible goods, as these qualities often require more effort to demonstrate and validate.

The Qualities of Search,experience,and Credence Make It Easier for Marketers