A credit card company has a policy wherein the customer earns a point for every 20 dollars spent on purchases made using the card.These points accumulate over a period of time and can be cashed in at the rate of a dollar per point.The policy applies equally to all customers across the country and the company does not interact with individual customers.This is an example of the ______ level of relationship marketing.

Question

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This is an example of financial relationship marketing, where the company offers financial incentives (points that can be converted to cash) to encourage customer loyalty.

A Credit Card Company Has a Policy Wherein the Customer