Although the strategy of internal marketing applies to goods manufacturers as well as service firms,it is even more critical in service firms.

Name: Although the strategy of internal marketing applies to goods manufacturers as well as service firms,it is even more critical in service firms.
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Question

Quizplus · Accepted Answer

Internal marketing is crucial for service firms because employees often directly interact with customers, making their engagement and satisfaction vital for delivering quality service.

Although the Strategy of Internal Marketing Applies to Goods Manufacturers