Roger,an affluent college graduate,buys gadgets on the day of their launch in the market.He reads expert reviews on the Internet,and is not influenced by the opinions of his family and friends while choosing products.Roger is most likely to belong to the category of _____ in the context of diffusion of innovation.
A) the late majority
B) innovators
C) the early majority
D) early adopters
Correct Answer:
Verified
Q51: How can the Internet be used to
Q52: Compared to innovators,early adopters _.
A) rely less
Q53: When Clayton Specialties enters the simultaneous product
Q54: A firm that starts with a global
Q55: Which of the following is a characteristic
Q57: Concept tests are considered relatively precise predictors
Q58: Explain the difference between absolute and relative
Q59: Innovators are eager to try new ideas
Q60: At the product development stage,it is premature
Q61: Marketers typically pay little or no attention
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