Which statement is a reason why many retailers are creating and promoting their own captive brands?
A) Captive brands carry evidence of a store's affiliation and are available everywhere.
B) Captive brands are displayed separately from mainstream products in a store.
C) A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D) A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.

Question

Quizplus · Accepted Answer

Retailers create captive brands to offer products that can be priced similarly to manufacturers' brands, allowing them to compete directly and potentially increase profit margins.

Which Statement Is a Reason Why Many Retailers Are Creating