A brand that obtains at least one-third of its earnings from outside its home country,is recognizable outside its home base of customers,and has publicly available marketing and financial data is called ____________.
A) a local brand
B) a global brand
C) brand equity
D) a brand mark

Question

Quizplus · Accepted Answer

A global brand is one that earns a significant portion of its revenue from international markets, is recognized by consumers worldwide, and has accessible marketing and financial information.

A Brand That Obtains at Least One-Third of Its Earnings