The _____ of marketing research is to address "what if" questions.
A) predictive function
B) diagnostic function
C) prescriptive function
D) descriptive function

Name: The _____ of marketing research is to address "what if" questions. A) predictive function B) diagnostic function C) prescriptive function D) descriptive function
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Question

Quizplus · Accepted Answer

The predictive function of marketing research is concerned with addressing "what if" questions, as it involves forecasting future trends and outcomes based on current data.

The _____ of Marketing Research Is to Address "What If