_____________ is a specific system for gathering information from a single group of respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.
A) Scanner-based research
B) Evidence-based research
C) Observational research
D) Marketing research

Question

Quizplus · Accepted Answer

Scanner-based research involves collecting data from a single group of respondents by tracking their exposure to marketing efforts and their purchasing behavior, often using barcode scanners at the point of sale.

_____________ Is a Specific System for Gathering Information from a Single