A cosmetic company manufactures products for skin and hair care for both men and women in the 20- to 50-year-old age group.Which type of market segmentation approach does the company undertake?
A) Geographic segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Demographic segmentation
Correct Answer:
Verified
Q12: The purpose of market segmentation is to:
A)
Q13: It is possible to define every person
Q14: A market segment is a subgroup of
Q15: To develop a successful segmentation scheme,marketers gather
Q16: Market segmentation helps marketers define customer needs
Q18: What is the similarity between a stock
Q19: Which of the following statements is true
Q20: Discuss the importance of market segmentation.
Q21: Gamers' Page is a magazine that primarily
Q22: In the context of family life cycle
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