Companies that successfully implement customer relationship management (CRM)tend to:
A) Use an undifferentiated targeting strategy.
B) Customize the goods and services offered to their customers.
C) Assume that customers have similar needs that can be met with a general marketing mix.
D) Minimize the use of database technology.

Question

Quizplus · Accepted Answer

Successful CRM implementation involves customizing goods and services to meet the specific needs and preferences of individual customers, enhancing customer satisfaction and loyalty.

Companies That Successfully Implement Customer Relationship Management (CRM)tend To