GE's instagram account shares behind-the-scenes looks at their business and employees.One post about the first female wind technician in Western Canada received over 1,00 likes.With regard to business-to-business social media marketing,these efforts by GE is an example of the __________ marketing metric.

Question

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The post receiving over 1,000 likes is an example of engagement, which measures how users interact with social media content, such as likes, comments, and shares.

GE's Instagram Account Shares Behind-The-Scenes Looks at Their Business and Employees.One