The attention that social media attracts,such as the number of followers or fans and which is generally used as the first step in the marketing funnel,and when social media is often paired with paid digital media like display advertising and text-based ads to increase its effectiveness,is often referred to as ___________.

Question

Quizplus · Accepted Answer

Awareness is the stage in the marketing funnel where social media is used to attract attention, such as gaining followers or fans, and is often paired with paid media to enhance its effectiveness.

The Attention That Social Media Attracts,such as the Number of Followers