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Starbucks Partnered with Barnes and Nobles Bookstores in 1993 to Provide

Question 36

Multiple Choice

Starbucks partnered with Barnes and Nobles bookstores in 1993 to provide in-house coffee shops,benefiting both retailers.What kind of partnership does it represent?


A) Collaboration
B) Strategic alliance
C) Commitment
D) Trust

Correct Answer:

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