Bethany is hungry and wants to go to a good restaurant to eat and relax.She chooses Morton's The Steakhouse for its ambiance and good food.Her experience provides_____.
A) hedonic value
B) utilitarian value
C) both hedonic and utilitarian value
D) perceived value

Question

Quizplus · Accepted Answer

Bethany's experience at Morton's The Steakhouse provides both hedonic value, as she enjoys the ambiance and relaxation, and utilitarian value, as she satisfies her hunger with good food.

Bethany Is Hungry and Wants to Go to a Good