Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n) _____.
A) marketing-controlled information source
B) internal information search
C) non marketing-controlled information source
D) need recognition
Correct Answer:
Verified
Q12: Unlike hedonic value,utilitarian value:
A) is a form
Q13: Unlike nonmarketing-controlled information sources,marketing-controlled information sources:
A) are
Q14: Rochelle wants to purchase a new gaming
Q15: Unlike external stimuli,internal stimuli:
A) do not have
Q16: In terms of making a purchase,the value
Q18: Steve saw a television advertisement for Yamaha
Q19: Bethany is hungry and wants to go
Q20: Sam uses public transport to commute to
Q21: A product information source that originates with
Q22: Andrea wants to take her husband,Bill,to an
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