Zenith,a popular restaurant chain,has many branches all over the world.The taste and quality of its food is the same across all these branch restaurants.Based on this information,which of the following strategies does Zenith embrace?
A) Global marketing localization
B) Product adaptation
C) Mass customization
D) Global marketing standardization

Question

Quizplus · Accepted Answer

Zenith maintains the same taste and quality across all branches, indicating a global marketing standardization strategy, where the same product is offered worldwide without significant changes.

Zenith,a Popular Restaurant Chain,has Many Branches All Over the World