Which of the following statements is true of the external environment with regard to developing a marketing mix?
A) It is a standard variable that does not change.
B) It does not give an accurate estimation of the target market.
C) It is manually controlled to generate a marketing mix.
D) It continually molds and reshapes the target market.

Question

Quizplus · Accepted Answer

The external environment is dynamic and constantly changes, influencing and reshaping the target market, which in turn affects the development of a marketing mix.

Which of the Following Statements Is True of the External