Allen,a Human Resources manager in a multinational firm,is recruiting employees.Rebina,one of the candidates,introduces herself and shares some of her background.From a marketer's point of view,which of the following things she said is considered a demographic factor?
A) She lives in California.
B) She believes in the value of social services.
C) She is a very creative cook.
D) She prefers using a specific brand of electronic gadgets.

Question

Quizplus · Accepted Answer

Demographic factors include characteristics such as location, age, gender, income, education, and ethnicity. Rebina living in California is a demographic factor as it pertains to her geographic location.

Allen,a Human Resources Manager in a Multinational Firm,is Recruiting Employees