Which of the following statements is true of Baby Boomers?
A) The youngest Baby Boomers were around 34 years old in 2013.
B) They are most concerned with price and quality when making purchase decisions.
C) The size of the Baby Boom cohort group has been increasing in size since 2012.
D) They are a small market with minimal spending power.

Question

Quizplus · Accepted Answer

Baby Boomers, born between 1946 and 1964, are typically concerned with price and quality when making purchase decisions. They are a large market with significant spending power.

Which of the Following Statements Is True of Baby Boomers