Marketers targeting Baby Boomers should use words such as "senior" and "elderly," to signal and attract their target audience.

Name: Marketers targeting Baby Boomers should use words such as "senior" and "elderly," to signal and attract their target audience.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Using terms like "senior" and "elderly" can be perceived as negative or patronizing by Baby Boomers, who often prefer language that emphasizes vitality and active lifestyles.

Marketers Targeting Baby Boomers Should Use Words Such as "Senior