Which of the following statements is true about a marketing plan?
A) It is a set of orally communicated rules and is seldom written down.
B) It is developed independently of the external business environment.
C) It defines the business mission and objectives.
D) It lacks the elements of advanced strategic planning.

Question

Quizplus · Accepted Answer

A marketing plan typically includes the definition of the business mission and objectives, outlining the goals and strategies for marketing efforts.

Which of the Following Statements Is True About a Marketing