Rues and West Bros.,an ammunition manufacturer,defines its mission statement as being in the ammunition-production business rather than in the arms industry.In the given scenario,Rues and West Bros.is exhibiting _____.

Question

Quizplus · Accepted Answer

Rues and West Bros. is exhibiting marketing myopia by narrowly defining its mission in terms of ammunition production rather than considering the broader arms industry, potentially limiting its strategic vision and adaptability.