Revel Inc.,a cell phone manufacturer,decides to launch its new line of smartphones on the company's official website to resolve logistics issues that the company has identified.With this modification,its customers can now buy the smartphones even if they are not available in retail locations near potential consumers.In this case,Revel Inc.focuses on the _____ element of the marketing mix.

Question

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Revel Inc. is focusing on the distribution element of the marketing mix by making its smartphones available for purchase online, thus resolving logistics issues and ensuring availability to customers regardless of retail location.

Revel Inc,a Cell Phone Manufacturer,decides to Launch Its New Line of of Smartphones