Synergy Corp.,a large seller of energy-efficient light bulbs,uses extensive promotional strategies to stimulate sales.Marketers at Synergy Corp.have noticed that a competitor is steadily gaining market share,and they want to counter the competition immediately by increasing the sales of Synergy Corp.'s bulbs.Given the situation,which of the following is the quickest step that Synergy's marketers can take to stimulate the sales of its products?

Question

Quizplus · Accepted Answer

Changing the pricing strategy is the quickest step to immediately stimulate sales, as it can directly influence consumer purchasing decisions and counter the competitor's market share gain.