When following up on a marketing plan,the _____ process provides the mechanisms for evaluating marketing results in light of the plan's objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.
A) implementation
B) control
C) environmental scanning
D) post-audit

Question

Quizplus · Accepted Answer

The control process involves monitoring and evaluating the results of marketing strategies and plans, ensuring that objectives are met, and making necessary adjustments.

When Following Up on a Marketing Plan,the _____ Process Provides