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In the Context of Market Segmentation,unlike Global Citizens,global Dreamers

Question 37

Multiple Choice

In the context of market segmentation,unlike global citizens,global dreamers:


A) may not be able to afford,but nevertheless admire,global brands.
B) are skeptical about whether global brands deliver higher-quality goods.
C) are most likely to lead anti-globalization demonstrations.
D) believe that not all global brands are acceptable in the market.

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